The Influence of Social Media on the Cultural Identity of the Millennial Generation: Indonesian Case Study

Authors

  • Maydiyan Pangesti Faculty of Social Sciences, Political Sciences, Communication Studies Program, Muhammadiyah University, Tangerang
  • Ade Siti Khaeriah Faculty of Social Sciences, Political Sciences, Communication Studies Program, Muhammadiyah University, Tangerang
  • Eko Purwanto Faculty of Social Sciences, Political Sciences, Communication Studies Program, Muhammadiyah University, Tangerang
  • Aura Dwi Faculty of Social Sciences, Political Sciences, Communication Studies Program, Muhammadiyah University, Tangerang
  • Azhara Nur Faculty of Social Sciences, Political Sciences, Communication Studies Program, Muhammadiyah University, Tangerang
  • Alexa Syafitri Faculty of Social Sciences, Political Sciences, Communication Studies Program, Muhammadiyah University, Tangerang
  • Mefianda Shiva Faculty of Social Sciences, Political Sciences, Communication Studies Program, Muhammadiyah University, Tangerang
  • Adinda Permata Faculty of Social Sciences, Political Sciences, Communication Studies Program, Muhammadiyah University, Tangerang
  • Nur Intan Faculty of Social Sciences, Political Sciences, Communication Studies Program, Muhammadiyah University, Tangerang
  • Hajar Azhari Faculty of Social Sciences, Political Sciences, Communication Studies Program, Muhammadiyah University, Tangerang

DOI:

https://doi.org/10.47134/pssh.v2i1.241

Keywords:

Social Media, Cultural Identity, Millennial Generation, Indonesia, Digital Literacy

Abstract

Results show that social media has a dominant role in shaping the cultural identity of the millennial generation. There have been significant changes in language use, with many English terms and phrases being used in everyday communication. Global fashion trends spread through social media are also widely adopted, leading to a mix of traditional and modern clothing styles. In addition, social values ​​such as freedom of expression and gender equality are more accepted and adopted by the millennial generation. Social media plays a dual role in cultural preservation and change. On the one hand, this platform enables the preservation of local culture through online communities that focus on specific cultures. On the other hand, strong foreign cultural influences can erode local cultural elements. Therefore, digital literacy and critical awareness in using social media are important to maintain a balance between adopting global culture and preserving local culture.

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Published

2024-06-29

How to Cite

Pangesti, M., Khaeriah, A. S., Purwanto, E., Dwi, A., Nur, A., Syafitri, A., … Azhari, H. (2024). The Influence of Social Media on the Cultural Identity of the Millennial Generation: Indonesian Case Study. Pubmedia Social Sciences and Humanities, 2(1), 7. https://doi.org/10.47134/pssh.v2i1.241

Issue

Vol. 2 No. 1 (2024): Juli

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Articles

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Copyright (c) 2024 Maydiyan Pangesti, Ade Siti Khaeriah, Eko Purwanto, Aura Dwi, Azhara Nur, Alexa Syafitri, Mefianda Shiva, Adinda Permata, Nur Intan, Hajar Azhari

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